PunTotes is a small business selling customized tote bags. They needed marketing materials that matched their personality: fun, direct, and easy to share. The work covered print, social, web, and email.
The main challenge was keeping the layouts clean. A brand built around humor falls apart if the design is too busy. Simple and consistent was the goal.
Print came first because it had the tightest specs. Once that was right, the social, web, and email work followed the same visual system so everything held together.
The product has a personality. The design just needs to stay out of its way.
When the brand has a strong voice, keep the layouts simple.