Clean Carting is a dumpster removal company that needed their existing materials updated and brought into a consistent look across web, print, and email.
They had built everything themselves on Wix. It worked well enough to get started, but there was no brand system behind it. No guidelines, no consistent fonts or colors, nothing to hand off or build from.
They hired me to start from the beginning. We built a brand guideline first, then used it to design a new website and the first set of marketing materials.
They built the business themselves. They just needed someone to build the brand.
Starting with a brand guideline meant everything that came after it had something to follow.